Apr 2008
(65 min)
Aza Raskin, an expert of user experience, presents:
What’s made Google search, Facebook, the iPod, and Firefox household names? They all keep interaction to a minimum. The best presentation of content is the one which requires the least number of clicks and choices. Information overload is daunting: Few clicks and choices means more people stay and use your site. Avoiding interaction seduction allows you to create interfaces that are easier to learn and faster to use with surprisingly delightful interfaces. As an example, we’ll see what Google search would have looked like if the Lobby For Advancement Of Carpal-Tunnel Syndrome had got their way.
He found Songza.com, a minimalist music search engine that had over a million song plays during it’s first week of operation.