那麼賣不成書也不要緊了. 寫美國總統史的Doris Kearns Goodwin一場演講酬金可以高達US$40,000, 有些季節可以有一星期一場. 她的其中一本書Team of Rivals有關林肯的政治手腕. 她跟NY Times說有時她會以這本書作商業教材, “there are lessons to be learned from his skills in dealing with people, putting rivals into his cabinet, that have implications for people in managerial terms.”

有些演講更加是寫作的良性循環. Lawrence Wright的The Looming Tower說是Al Qaeda的冒起. 他最近一場在開羅演講的Q&A吸收了不少寫作資料. “one of my best audiences was 3,000 marines at Camp Pendleton,” Wright說. “Of course, they were ordered to attend.” 不過, 他們的提問還是 “much more pointed and urgent than most of the questions I got on the road.”

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